Today's Weird Li’l SIS: Gardner-White Wash
Date: 11-02-13
Location: Northbound I-75
near Great Lakes Crossing
Date: 11-02-13
Location: Northbound I-75
near Great Lakes Crossing
Okay, so I think it's Gardner-White
who overpaid on this one. I drive by this billboard regularly, and I
can't for the life of me figure out the connection between the headline and the
woman pictured. Granted, she's attractive, and that's always better
than the alternative, but what's with the sassy, nudge-nudge-wink-wink expression.
It's almost like she's mocking the headline and saying, "Don't overpay? Ha ha ha, (wink). Of course you are going to overpay. Don't you have any idea what
kind of mark-ups are in the furniture business you dumb-ass, potential
customer?"
I’ve bought things from
Gardner-White, and I’ve been generally pleased with the value, so I don't think this is the message they want to project. If
I were them, I'd be looking for a refund from their advertising agency. And
speaking of that agency, what might their rationale be for using this graphic anyway? My guess is that either the creative director is related to the model on
the billboard, or the creative director was trying to get in her pants. When in doubt, always guess sex or nepotism (and if this was Tennessee, well, I guess it could easily be both, but
that’s a whole other issue).
Anyway, can you think of a better advertising pitch for this picture?
If so, let me know in the comments section below. Here's what I
came up with...
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